London - September 15, 2019

First-St. Andrew’s United Church

 350 Queens Ave, London, ON 

 1:00pm – 5:00pm


Final Pitches at Econous Conference

September 17 (@ RBC 3:30pm-5:00pm)


$1000 Grand Prize

Few things encourage us more than seeing everyday people—with everyday jobs, commitments, and schedules—extending small acts of presence, hospitality, and creativity in their community. As part of the EconoUs2019 Conference, EDGE and the local innovation community of London presents the Social Innovation Challenge. This is a collaborative competition where local and aspiring social entrepreneurs come together to workshop their ideas with mentors to develop a social enterprise. Social Enterprises are businesses that exist primarily to create social and/or environmental value. Participants can be anyone with an idea and their idea can be at any stage from ‘just an idea’ to launched and running. 

*More info on Social Enterprises below.  

We are looking for you to share an idea or an initiative you are already working on that embodies the ethos of a Social Enterprise. Here’s how it works:

Step 1 – All are welcome! Sign up as an individual or a team here

*Please note that each person attending must fill out this registration form individually.

Step 2 – Attend the Social Enterprise Innovation Challenge at First-St. Andrew’s United Church (fully accessible) on September 15 from 1:00 pm to 6:00pm. Individuals or teams will be matched with a mentor to work through a business plan and refine the pitch. 

Step 3 – After a day of creating a simple business plan, attendees will democratically vote for the top 5 pitches. Each winning team must be available to attend the EconoUs conference on Sept. 17 at 1:30-3:30 during the Social Enterprise Pitch Competition session. If teams are unable to attend at this time the invitation will be withdrawn and the slot will go to another participant. Pitching teams will be admitted to the conference for this time block only. The finalists may use the day leading up to the conference to prepare and refine their pitch based on feedback.

Step 4- These top 5 teams will have 2 minutes to deliver their business pitch to a ‘jury’ of participants from the conference along with 3 minutes of Q&A from the panel at Econous Conference in London, Ontario RBC Place London on Sept. 17 at 2:10-3:10pm. 

Step 5 –The projects will be judged based on a quadruple bottom line scoring sheet (Spiritual, environmental, social, financial). In conventional business, the ‘bottom line’ is profit. More recently, in Social Enterprise models, social and environmental impacts are also measured and considered as a form of value creation. From a spiritual point of view, a quadruple bottom line is a measure of how life giving and spiritually grounding the initiative has the capacity to be. Remember to frame things creatively! 

Step 6 – One of the five pitches will be selected to receive $1000

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